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Apple in 2018: The Six Colors Report Card

Jason Snell:

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple.

This is the fourth year that I’ve presented this survey to a hand-selected group. They were prompted with 11 different Apple-related subjects, and asked to rate them on a scale from 1 to 5, as well as optionally provide text commentary on their vote. I received 55 replies, with the average results as shown below:

It was my pleasure to participate (again) in the latest edition of the Six Colors Apple report card, which features average scores and answers on a variety of Apple topics. As usual, it is a solid, balanced overview of where Apple stands today in different areas of its business. Personally, I was positive about iPad Pro hardware, iOS 12, and Apple Watch, but I noted I'd like to see Apple do more on iPad software, iPhone camera, and HomeKit in 2019.