Today on World Emoji Day, Adobe has shared the results of its recent survey of 1,000 US emoji users:
Among the emoji users surveyed, the overwhelming majority use emojis to lighten the mood of conversations (93%) and show support to people (91%). Aligned with this finding, emoji users’ top three favorite emojis are 😂 (#1), ❤️ (#2), 😘 (#3). Interestingly, a majority (81%) of emoji users believe that people who use emojis are friendlier and more approachable.
The survey included participants ages 16-73 who use emoji at least weekly. The full report is interesting to explore, as it lists favorite emoji by users’ gender and the region of the US they live in. Across all tracked demographics, the laughing emoji was most-used, but the differences in runner-ups are well worth checking out.
Yesterday Apple got a head start on World Emoji Day by sharing a preview of its new emoji coming in iOS 13 this fall. Though there aren’t any obvious standouts that seem destined to achieve high levels of use, my personal favorites so far include the sloth and yawning face.