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A Year-Long Experiment Comparing the Best Map Navigation Services

We all have our own anecdotal reasons for thinking a certain map navigation service is best, but few of us are willing to perform a committed experiment that gathers enough data to prove our beliefs. Artur Grabowski, however, did just that.

In an experiment that began early last year and led to recording 120 different driving trips, Grabowski compared the big three mapping services: Apple Maps, Google Maps, and Waze. Though more complex studies could certainly be done, Grabowski kept things simple by focusing on answering only three questions:

  1. Which navigation app estimates the shortest travel time?
  2. How does each app over/underestimate travel times?
  3. Which navigation app actually gets you to your destination most quickly?

His results found that Waze estimated the shortest travel times, but that actually wasn’t a good thing, because the service also had the least accurate estimates. Apple Maps estimated the longest times, but that resulted in it being more accurate than its competitors. Google Maps, meanwhile, most often produced the fastest actual travel times, with Apple Maps and Waze placing second and third, respectively.

Grabowski’s tests are accompanied by the asterisk that his routes were all taken in the San Francisco Bay Area, where Apple Maps is likely at its strongest. Even so, the data he compiled over the year is fascinating to analyze, and shows just how competitive these services are with each other in the areas that matter most.