Monthly Log: October 2025 - October 31, 2025

Ads in Maps: Are We on the Precipice of Ads Across All Apple Services?

John

Last weekend, Mark Gurman reported that Apple is going to put advertising in its Maps app. Like many people, my reaction to the news was pretty negative. That’s not an unusual response, but on balance, I’m forgiving of ads in many contexts. As the person who sells the ads at MacStories, I understand the economics...

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John Voorhees
John is MacStories' Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico. John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.
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