Posts in news




Incipio Offers Apple Bumper Trade in Program

While Incipio isn’t giving anyone any freebies, they will give you five bucks towards one of their awesome cases. Macworld reports:

Incipio on Monday announced its “We Love Our Customers Too!” Bumper Trade-In Program. The short of the long is: you send Incipio your Apple iPhone 4 Bumper (which you presumably will obtain for free soon), and it will give you $5 off any Incipio product from its online store.

So get a rebate or a free bumper from Apple, turn yours into Incipio, get a $5 dollar coupon, and buy big baby.

[Incipio via Macworld]


Bumpers Belong on Cars, not iPhones

I hate to steal headlines, but this one from Fusion of Ideas was just too good. Listen guys, you can get an Apple bumper or any of the other cases Apple will have on sale. That’s cool. But for some, we don’t want to ruin the original form factor or pocket-ability of a sexy device. That’s why Fusion of Ideas is giving away their Steal Armor side pieces for free. You heard right.

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Digital Strategist: Apple Gets C for Response

Patrick Kerley from Levick Strategic Communications has decided that Apple’s on stage performance was good, but their PR was lacking the entire time. I would agree.

Computerworld reports:

“Apple got caught flat-footed,” said Kerley. “By waiting as long as they did, they created a vacuum of news, and others stepped in, like Consumer Reports, to fill that vacuum.”

While Apple quickly acknowledged that holding the iPhone 4 could diminish the signal, its initial advice — “avoid gripping it in the lower left corner” or “use one of the many available cases” — struck some customers as insulting. A week later, Apple muddied the water by admitting that the iPhone 4’s signal strength formula was flawed, a clear misstep, according to Kerley.

“Their message was different from one week to the next,” Kerley said.

He did note that not many companies can wait so long to issue a response, and that Apple is special in that arena. While Apple hasn’t fully smoothed over all their customers, at least each and every iPhone 4 owner has the option to do what the want with the phone: get a refund, or a bumper. For the full analysis, be sure to check out the source below.

[Computeworld excerpted via Macworld]