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Pinterest Introduces Buyable Pins

Mike Isaac, writing for The New York Times:

Pinterest, the online social bookmarking site, has long claimed to be a way to help people discover new things in the real world. Soon you will be able to buy those things, too.

The San Francisco-based company announced Tuesday that it will now let users purchase things from inside of pinned items, in what is its first foray into bringing e-commerce to the platform. The new product, named “Buyable Pins,” allows sellers large and small to essentially stick a “buy” button on items that they post to the site.

Buyable Pins will launch in the United States initially, and the service will support on Apple Pay on iOS.

Considering how Pinterest reinvented the wish list on mobile, it only makes sense for them to jump into the e-commerce business in a mobile-first fashion. Pinterest says that items will be “handpicked” and that they won’t make money off transaction fees, relying on promoted pins (ads) to let advertisers promote their products on the service.

They also made a great promo video for the new feature, which you can watch below.

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Microsoft Acquires Wunderlist

In a blog post, popular task management service Wunderlist has announced they’ve been acquired by Microsoft. Wunderlist, like Sunrise, will remain an “independent” app for now, but it’ll likely be more closely tied to Microsoft services in the future.

Here’s Wunderlist CEO Christian Reber on the company’s blog:

Over the next few months as Wunderlist becomes a part of the Microsoft family, we’ll introduce a host of new features, continue growing the ecosystem of partner integrations and progress in delivering Wunderlist to billions of people. We are excited and can’t wait to share with you what we have been working on–watch this space!

The Microsoft blog has also motivated the acquisition and shared details about pricing going forward:

The addition of Wunderlist to the Microsoft product portfolio fits squarely with our ambition to reinvent productivity for a mobile-first, cloud-first world. Building on momentum for Microsoft Office, OneNote and Skype for Business, as well as the recent Sunrise and Acompli acquisitions, it further demonstrates Microsoft’s commitment to delivering market leading mobile apps across the platforms and devices our customers use – for mail, calendaring, messaging, notes and now tasks.

And:

Customers can expect the app to remain free in all of its existing markets. There will be no price changes for Wunderlist Pro or Wunderlist for Business customers and the service will continue to support a wide range of third-party apps and integrated services.

As I tweeted yesterday, I believe Microsoft has been doing some interesting acquisitions lately and Wunderlist meets the requirements for a cross-platform app that can integrate with other apps and services. Like Sunrise, Wunderlist has an API that allows other services and developers to plug into its platform to access a user’s tasks and projects – like Slack and Scanbot. Wunderlist wanted to build an ecosystem of apps for your todo list, and it’s easy to see how Microsoft could benefit from it.

More importantly, Wunderlist already integrates with Sunrise, allowing you to see tasks alongside calendar events natively.

I’m curious to see for how long Microsoft will keep these two apps as standalone services that don’t have the Microsoft brand or only work with Microsoft services. Sunrise, for instance, also supports Todoist, one of Wunderlist’s biggest competitors. Will Microsoft keep this third-party friendly approach as it keeps controlling more apps?

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Apple Revamps App Store ‘Games’ Category with More Curated Lists

Sarah Perez, reporting on Apple’s latest tweak to the App Store curated picks, this time for the Games category:

Apple quietly made a number of changes to the way it features and organizes mobile applications in the iTunes App Store in May that are of particular interest to mobile game developers. Previously, developers relied on algorithmically generated sections highlighting new and trending titles as a way of having their games found, but now many of these lists are gone.

Now missing are lists like “New,” “What’s Hot,” and “All iPhone (Free & Paid),” for example. In their place, including for the first time ever in the Games’ subcategory pages, are editorially curated lists instead.

Games are the App Store’s most popular category, with 18 sub-sections for different game genres. I’ve argued in favor of more human curation on the App Store in the past, and Apple seems to agree that having human editors is the best (and only?) way to highlight good content with taste and thoughtfulness.

Some developers will always find ways to work around a system where apps are highlighted through algorithms; you can’t buy your way into a curated list unless you make a good app and Apple thinks it’s worth recommending to customers. Apple still has algorithm-based sections on the App Store (Top Charts, ‘Popular Games’ on the front page), but handpicking the best software is the right thing to do in a store with about 1.5 million apps. I’m glad that we’re seeing more of this.

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The Power of the Screenshot

Then there is keeping things to remember later. I do this quite often now for posts. Yes, I could copy & paste the text into a note-taking app, but why not just screenshot the passage? It’s so much easier to do.

The same is true with sharing things. Aside from the aforementioned textshots, I often take screenshots of Tweets/Facebooks/Instagrams/etc, and share those with others on chat apps. Again, this is actually more seamless than copying and pasting a link. It also saves time on both ends as the receiver only has to load my image, not an actual website. (Facebook may be on to something.)

MG Siegler wrote about the power and convenience of screenshots on iOS.

It’s interesting to observe how taking screenshots has evolved culturally from a tool to capture app icons or Home screens into a way to share information quickly (despite its accessibility concerns) because most web services/messaging apps make it easy to preview images. Taking screenshots is also the most popular way to save controversial tweets or Facebook posts that eventually get deleted or edited.

The only time when I don’t share screenshots of Twitter conversations or web articles is when I’m using Slack, which automatically pulls in tweets and headlines when you paste links into a thread. I guess this also says a lot about eschewing slow web views in favor of nimble inline previews.

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“Google Photos Is Gmail for Your Images”

The information gleaned from analyzing these photos does not travel outside of this product — not today. But if I thought we could return immense value to the users based on this data I’m sure we would consider doing that. For instance, if it were possible for Google Photos to figure out that I have a Tesla, and Tesla wanted to alert me to a recall, that would be a service that we would consider offering, with appropriate controls and disclosure to the user. Google Now is a great example. When I’m late for a flight and I get a Google Now notification that my flight has been delayed I can chill out and take an extra hour, breathe deep.

Steven Levy interviewed Google’s Bradley Horowitz about Google Photos. The article includes some fascinating details on how the technology behind it could be applied in the future. (Ads aren’t part of the plan – for now. It’s easy to imagine how they could be.)

I’m currently uploading years of photos to Google’s cloud because I’m interested in their search technology. I ran some initial tests on a first batch of photos, and machine learning was indeed impressive: the service organized photos by locations and people, but more importantly it let me search for common keywords like “fireworks”, “beach”, and “pets”. This, however, could also have negative repercussions, as Casey Newton noted in his story on Google Photos:

Google’s face detection is so powerful that I’m glad you have the option to disable it. It created an amazingly comprehensive photo album of my ex-boyfriend, and instantly reliving every holiday and road trip together just by tapping his face overwhelmed me. It’s magic, yes, but it can catch you off guard. (And it’s not perfect: a colleague who tried the service discovered that Google thought his wife was at least four different people.)

Finding photos and rediscovering memories is just as important – if not more important – than managing them. I believe that machine learning and deep neural networks have a huge potential to help us organize and retrieve information we’d forget otherwise, and Google is well positioned to tackle this. If anything, Google Photos makes for a good additional backup option after iCloud Photo Library.

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How Dropbox Remains Relevant

We think of Dropbox as a service for synching our directories, but the real value they bring is in applying a level of thoughtfulness that no one really applied to files before. A lot of that is part and parcel with storing this stuff in the cloud, which affords many user benefits—including availability of one’s files to countless third-party apps. But a lot of it is very particular to Dropbox’s superb design of the user experience.

I agree with Khoi Vinh’s assessment of Dropbox’s strengths in the era of apps and hidden filesystems. My work depends on Dropbox: all my text files are on it (through Editorial); it’s the fastest way to share images across devices (I can’t get AirDrop to work reliably between my iPhone and iPad most of the time); and, it’s the backbone of the apps I use every day to publish articles and organize my research. I could work without Dropbox and use something like OneDrive or iCloud, but my workflow would considerably suffer. I’d be slower and live with the constant fear of losing control over files or, worse, the files themselves.

I also agree with the comment on the design of Dropbox. Features like versions, shareable links, and the recent addition of comments and recent files are all powered by a tasteful design that hides complexity and makes everything seem easy and seamless. I hope Dropbox continues to remain relevant.

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Virtual: Jurassic Park in the Sky

On this week’s Virtual:

This time Myke and Federico talk more about problematic Kickstarter projects, share some of the iOS games they’ve been enjoying, bemoan the potential cost of the Oculus, and get giddy with excitement that Myke has received Splatoon.

You can listen here.

Sponsored by:

  • Igloo: An intranet you’ll actually like, free for up to 10 people.
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Connected: Seven Minutes of Empty Exercise

This week, Myke, Federico and Stephen follow-up on a bunch of various topics before discussing Spotify, Flipboard and Jony Ive’s new job title.

On this week’s Connected, we also talk about consolidation and unbundling in web services and media companies. You can listen here.

Sponsored by:

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Google Inbox Now Open to Everyone

In my review of Readdle’s Spark email app earlier today, I mentioned how I’ve been using Inbox for the past few months.

Since moving back to Gmail late last year, I’ve been using Inbox, Google’s alternative take on Gmail that wants to make email smarter and less intrusive. Inbox is fast, has push notifications, supports filters, and is trying interesting things with location snooze and inline previews of attachments and YouTube links. These features are exclusive to Inbox and the Google ecosystem, but at least they work everywhere because Inbox is available on iOS and the web.

And:

The idea of automatic email sorting is a solid one: we are inundated with a constant stream of messages on a daily basis, and yet most email clients tend to treat all messages equally, with the same notification settings and without any distinction for different kinds of email content they should be able to understand. Inbox is reimagining the entire system by applying Google’s smarts and user controls to messages and bundles, with laudable results. In the months I’ve spent using Inbox, I’ve come to depend on the automatic sorting in Updates and Low-Priority, which separates the wheat from the chaff and lets me see important messages at a glance. I can even set separate notification options for each bundle, which is a nifty way of dealing with incoming messages.

Inbox is Google’s alternative take on Gmail, and it does several interesting things. Besides automatic grouping in bundles, for instance, it allows you to create your own custom bundles that work like filters: they can be assigned a ton of different parameters (multiple from addresses, subject matches, keyword exclusion, etc.) and you can define whether messages that match a bundle should skip the inbox, be bundled in the inbox and with which frequency, and if you want notifications for those as well. Inbox also has location reminders, the ability to preview attachments without opening a message (great for taking a look at YouTube videos and images right away), and integration with Google Now. Inbox works on iPhone, iPad, and the web, but unfortunately doesn’t have a unified inbox, only works with Gmail, and doesn’t support iOS extensions at all.

Inbox was opened up to all users yesterday, including Google Apps customers (which I tried during the initial rollout). If you use Gmail and don’t have too many accounts, I recommend you check it out. Google’s algorithms can be amazing if you’re willing to let them scan your inbox all the time (the new Trips bundle is impressive), and, overall Inbox is simply refreshing when compared to the traditional Gmail app.

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