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Posts in iPad

Google Introduces New Ad Formats for iPad Devs

In case you can’t wait for iAds to show up on the iPad and there’s no way you’re going to charge for your free app, Google has just launched new ad formats specifically targeted to iPad apps developers. (based in US and Canada)

Google explains in a blog post:

“The new iOS SDK supports ad serving in iPad apps using three of the most common online ad formats, instantly making it easier for developers to grow their businesses and for advertisers to expand their presence to the iPad.

Advertisers whose campaigns run on the Google Display Network and include text or image ads in the above sizes can now show ads within iPad applications – provided their campaigns are targeting mobile devices or specifically the iPad.”

Here’s my suggestion, though. If you really care about the look of your application, look elsewhere. Wait for iAds. Make it paid. Think about it.

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River of News: First Real Alternative to Reeder for iPad?

We can describe the history of RSS apps on the iPad in this way: before Reeder and after Reeder. I don’t want to sound like a fanboy (which if you want, I am) but seriously - there’s no better Google Reader client on the iPad than Silvio Rizzi’s Reeder. In case you missed our much-linked Reeder review in July, I wrote:

“Reeder provides a great Google Reader experience, and you’ll find yourself constantly coming back to the application to catch up with the news, share, fave stuff and save articles for later. Even when you have a queue of 200 items to be processed, it will be a real pleasure to check those items using Reeder.”

I stand by my statements. Reeder is one of the app I use most on my iPad, and the fact that it’s never gone away from the App Store charts since its release tell you something about Rizzi’s success.

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LG: “Our tablet will be better than the iPad.” - We Mark Their Words

LG’s vice-president of marketing for mobile devices Chang Ma told the WSJ:

“Our tablet will be better than the iPad.

The tablet will include content focused on creation such as writing documents, editing video and creating programs. It will also have “high-end features and new benefits,” many of which will focus on productivity, Mr. Ma said.

“It’s going to be surprisingly productive,” he said.”

We’ve been waiting for you, LG. Sort of. Mainly because we wanted to mark such words and save it for future reference. Funny thing is, many of these manufacturers made jokes about the iPad when it was announced, and now they’re desperately trying to catch up.

Oh, how the market changes.





Tumbleroo: The First iPad App for Tumblr

I was thinking about this a few days ago: where are Tumblr clients for the iPad? I know that the guys at Tumblr are up to something, but I’m surprised that no third-party developer thought about releasing a full-featured client - especially considering that Twitter clients are (again) invading the App Store and that many Dribbble clients are in the works, too.

Today it’s the start of a new trend: finally, someone released a Tumblr app for iPad. Developed by the Hanso Group (no guys, it’s not the Hanso Foundation), Tumbleroo is the first complete Tumblr application for the iPad.

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Apple Launches New iPad Commercial - “iPad is…”

Apple has just launched a new iPad TV commercial, featuring some 3rd party apps like Flipboard and Fruit Ninja HD and even Twitter.com while being used from the iPad.

The new commercial “iPad is” is all focused on contextual experiences based on the different purposes of the device. I think it’s very well done as it carries the message that, thanks to the App Store and Web, the iPad can do anything.

Check it out after the break.

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