According to the Washington Post, Apple iOS 4.3 included a change that requires users to re-enter their iTunes Store password in order to confirm in-app purchases, even if the user already entered their password to download the application. This could be Apple’s answer to all the questions they have received about concerns of children and others buying thousands of dollars of in-app purchases on games such as Capcom’s Smurfs’ Village.

The Cupertino company’s move affects users of its most recent operating system and comes amid growing concern by federal and state enforcement agencies that consumers, including children, were not adequately informed or aware that they were incurring charges on iTunes accounts because of a 15-minute period that allowed for purchases without a password. Apple said its new device software, iOS 4.3, made available Wednesday, will come with a feature that requires a password when purchases are made within an application after it is downloaded.

An Apple spokeswoman said that this change to iOS 4.3 should prevent people without knowledge from ‘accidentally’ buying in-app content.

We are proud to have industry-leading parental controls with iOS,” said Trudy Muller, a spokeswoman for Apple. She said users have always been able to use parental control setting and restrictions of in-app purchases to protect their iTunes accounts from accidental charges. “With iOS 4.3, in addition to a password being required to purchase an app on the App Store, a reentry of your password is now required when making an in-app purchase.

Please remember that that giving passwords to children, or anyone other than you, is considered a bad practice, especially now that they can re-enter them for in-app purchases without asking. Parents: next time you hand an iPad or iPhone to your kids just to “keep them happy and quiet”, think about the consequences; because you can’t blame Apple or any other tech company if your children break the bank.

[via MacRumors]