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Piper Jaffray analyst Gene Munster surveyed a few Apple stores on Black Friday and found that iPad sales per hour were 68 percent higher than they were a year ago. On average, the stores Munster visited sold about 14.8 iPads per hour, up from 8.8 iPads per hour last year, more than enough to support the analyst’s projection of 13.5 million iPads sold in the December quarter.
If you’re still not convinced that Apple sales are stronger than ever based on Gene Munster’s findings, you only have to look as far as Chris Whitmore from Deutsche Bank whom checked in with over 200 stores on Black Friday. Of around the one hundred Apple Stores he got in touch with, 75% of the stores were sold out of the iPhone 4S by the end of Black Friday. In AT&T and Verizon stores? 50% sold out (Sprint apparently had adequate stock).
According to AppleInsider:
Whitmore also found strong iPad and Mac sales in his own surveys, and in particular noted that consumers showed strong support for Apple’s thin-and-light MacBook Air. He said the entry-level 11.6-inch MacBook Air, aided by a 10 percent discount on Black Friday, was the most popular option in the MacBook Air lineup lineup.
The 11.6-inch MacBook Air, on sale for $898 on Black Friday, is a comfortable size and a great all-around laptop. If you were in the market for a new laptop, the $101 discount on MacBooks was nice to take advantage of. Similarly, iPads starting at $458 (a $41 discount) pushed many of the right buttons for savvy shoppers.