This Week's Sponsor:

Kolide

Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.


Survey Reveals 63 Million iOS Gamers Download 5 Million Games Per Day

The National Gamers Survey, compiled by research firms Distimo and Newzoo from March data has revealed that there are roughly 63 million gamers on the iOS ecosystem who (individually) download, on average, 2.5 games per month. Games represent half of all apps downloaded across the iOS and Mac App Stores with more than 5 million games downloaded per day – based on the survey that included the US, UK and five other European countries. A clear majority of 4.6 million are downloaded for the iPhone or iPod Touch whilst just over 400,000 are for the iPad and just a sliver for the Mac with 41,000 per day.

The survey also revealed that in-app purchases within games is becoming an increasingly common feature found in games with revenue from in-app purchases also representing a large proportion of total revenues. 88% of the top 300 games on iOS are free, but across and free and paid games, two fifths of the revenue is now coming from in-app purchases. On the iPhone and iPod touch it represented 40% of gross revenue and 32% for the iPad. These high figures may give reason to why Lodsys has recently started to target developers that implement in-app purchases; it would certainly raise a lot of revenue if they received license fees from even just a portion of developers.

Some more statistical data about the spread of iOS devices was also revealed, noting that across some of the countries surveyed, including the US, UK, France and Germany, between 6% and 7% of the online population have an iPhone. Whilst of those iPhone users, between 50% and 75% play games. As for the iPad, the report claims 15 million Americans actively play games on it, whilst 7 million Europeans do so – exceeding the number of people using Sony’s PSP.

[Via RazorianFly]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.