Back in August last year, there was news of Rovio being approached by several movie studios to potentially create an Angry Birds movie. Over the following year, Rovio’s Angry Birds franchise has continued to see exceptional growth on the iOS platform and has since launched Angry Birds merchandise and a deal with 20th Century Fox to create Angry Birds Rio – a crossover version of Angry Birds with the animated movie Rio that arrived in cinemas earlier this year.
I’m very honored and excited to join Rovio, and my goal is to help unleash its great potential, Rovio has already had amazing success and established a great brand with Angry Birds. The business model, intellectual properties, and the franchise potential of Angry Birds give Rovio the most exciting prospects I have seen in the entertainment business since Marvel in 2003.
Yet this isn’t enough for Rovio, they are set on creating their own Angry Birds movie and if you haven’t thought that they were serious about it, think again. Today they revealed that they have brought David Maisel on board to be a special advisor to Rovio and the executive producer for the Angry Birds films – yes, “films”, according to this Rovio blog post. Maisel has got considerable experience for this role as he was the executive producer for Iron Man 2, Thor and Captain America: The First Avenger and was the Chairman of Marvel Studios.
Rovio also reveal in the post that earlier this month they had acquired a Finnish animation studio, Kombo, to add to its in-house animation capabilities. They note that they are still looking out for more animation talent – but it isn’t clear if this is for the Angry Birds apps or movie development.
[Via The Next Web]