This Week's Sponsor:

FastMinder

A Simple, Lightweight, and Clutter-Free Intermittent Fasting Tracking Experience


Mac Keeps Outperforming Overall PC Industry

We got a feeling Mac computers were reporting strong sales and health on every Apple’s quarterly conference call, but having to deal with the raw data of the Mac’s growth over the past 19 quarters is a different story. As reported by All Things Digital, the Mac has outpaced the PC market again in December 2010, for the 19th consecutive quarter, in every market segment. We’re talking business and enterprise customers, consumer market, government. While the PC industry has reported negative numbers over the years (first the recession, then the second coming of tablets), the Mac has simply kept growing.

In the global home or consumer market, the Mac posted shipment growth of 17.1 percent, while the broader market posted a decline of .6 percent. In the business market, Mac shipments grew 65.4 percent compared to the market growth rate of 9.7 percent. And in government, they grew 549.5 percent compared to the broader market’s 8.4 percent.

With the stunning adoption rate of iOS devices since 2007, the fact that the Mac hasn’t stop selling doesn’t come as a surprise. After all, what we’re seeing here is Apple selling not a line of notebooks or desktop machines, but an experience. And the millions of people that bought an iPhone or iPad in the past years are likely attracted by this integrated ecosystem Apple is so heavily investing on. Sure, Macs can perfectly live on their own without being used in conjunction with iOS, but apparently consumers like the possibility of being part of an ecosystem. And so the Mac keeps growing.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.