Apple has banned charity donations on its iPhone apps, and nonprofit organizations that rely on monetary gifts to help them with their causes claim this could hurt their business, according to a recent New York Times report.
According to the article, people who use the iPhone apps created by charities or organizations cannot donate money directly through the application, they are re-directed to the organization’s website.
“When you’re popped out of an app, you then have to go through a whole bunch of clicks to make a donation,” Beth Kanter, CEO of consulting firm for nonprofits Zoetica, told the Times. “It’s cumbersome and it doesn’t have to be.”
She plans on replacing her iPhone with an Android device, which allows app users to donate directly through apps. Kanter has started an online petition to get the attention of Apple to convince them a policies change.
An Apple spokesperson declined to explain Apple’s reasoning for this ban but told the NY Times, “We are proud to have many applications on our App Store which accept charitable donations via their Web sites.”
Earlier this year, after the earthquake in Haiti, Apple asked for donations for the American Red Cross through iTunes, establishing what some considered as a model for iPhone-assisted donations. That increased speculation that the real issue was money.
Apple takes 30 percent of purchases made from the App Store, and that would be frowned upon if it were to be taken out of a charitable donation.
I can understand why Apple won’t let charity donations work through iPhone apps - they set a precedent in their rules and if you bend it for one group, how many others will also try something similar. A few extra taps aren’t going to ruin your experience or busy day.
[via The New York Times]
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