Skipping has become an important part of how we listen to music. It is no surprise then, that ‘unlimited skipping’ is a feature used to entice people to upgrade to a premium paid account. And it may be one of the reasons why people would switch from a service that doesn’t offer unlimited skips even on their premium service to one that does.

Fascinating analysis of Spotify data by Paul Lamere. I would have expected the difference between mobile and desktop to be higher, especially because smartphones and tablets have playback controls available in the Lock screen.