Posts tagged with "VR"

The Trouble with Mixing Realities

Mark Gurman recently reported that Apple’s much-rumored headset will combine AR and VR technologies, which Brendon Bigley argues could be the wrong approach:

… I don’t think the road to mass adoption of virtual reality actually starts with virtual reality, it starts instead with augmented reality — a technology that can quickly prove its function if presented in a frictionless way. While even the best VR headsets demand isolation and escapism, a hypothetical product focused first and foremost on augmented reality would be all about enhancing the world around you rather than hiding from it.

Brendon’s story nails something that has been nagging me about recent headset rumors. The iPhone was a hit because it took things we already did at a desk with a computer and put them on a device we could take with us everywhere we go, expanding the contexts where those activities could be done. As Brendon observes, the Apple Watch did something similar with notifications. AR feels like something that fits in the same category – an enhancement of things we already do – while VR is inherently limiting, shutting you off from the physical world.

Like Brendon, it’s not that I’m not excited about the prospect of an Apple headset or the long-term prospects for virtual reality as a technology, but given where the technology is today, it does seem as though jumping into VR alongside AR could muddy the waters for both technologies. Of course, we’re all still working off of speculation and rumors. I have so many questions still and can’t wait to see what Apple has in store for us, hopefully later this year.


Tim Cook Says VR Is Nice, but Augmented Reality Is the Future

Adario Strange, writing for Mashable, picks up on Tim Cook’s answer to a question that was posed to him last Friday when he was interviewed by Senator Orrin Hatch at the Utah Tech Tour.

“AR [augmented reality] I think is going to become really big,” said Cook. “VR [virtual reality], I think, is not gonna be that big, compared to AR … How long will it take? AR gonna take a little while, because there’s some really hard technology challenges there. But it will happen. It will happen in a big way. And we will wonder, when it does [happen], how we lived without it. Kind of how we wonder how we lived without our [smartphones] today.”

This is not the first time that Tim Cook has commented on the potential for AR. Soon after the release (and phenomenal success) of Pokemon Go, Tim Cook said that Apple was “high on AR in the long run” when answering a question during an Apple earnings call:

It also does show that AR can be really great. We have been and continue to invest a lot in this. We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity. The number one thing is to make sure our products work well with other developers’ kind of products like Pokemon, that’s why you see so many iPhones in the wild chasing Pokemons.

You can watch the full Tim Cook interview from the Utah Tech Tour on YouTube.