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Posts tagged with "Immersive Video"

Immersive Lakers Game Now Widely Available on Apple Vision Pro

Last Friday, basketball fans in the Los Angeles Lakers market got their first glimpse of an immersive live game when the Lakers faced the Milwaukee Bucks on Spectrum Front Row on Apple Vision Pro. While that experience was limited geographically and only available to Spectrum customers via the Spectrum SportsNet app, the game replay is now available widely and for free in the NBA app. Vision Pro users in eligible regions outside Lakers territory can download the app, sign up for an NBA ID, and stream the game replay and highlights today. The full schedule and availability of immersive Lakers games were announced last week.

Being from Arkansas and not California, I missed out on the live premiere, but I was able to check out the game replay on my Vision Pro yesterday, and the experience was fantastic. Most of the game was shown from a front-row courtside perspective, which meant I was literally turning my head from side to side as the teams moved up and down the court. It was very different from the bird‘s-eye view I’m used to watching televised sports from, and it really gave me the impression of being in the arena. At one point, when a member of the Lakers scored a point, I felt the urge to start clapping as if they could hear me, even though I was sitting in my bedroom, not at the Lakers game.

There were several other camera angles that the broadcast cut to from time to time. The behind-the-basket view was a fun way to take in the action when someone was about to score, and there was a roaming camera that brought you onto the court itself before the game and during halftime as well. The cuts were sparing, which made the whole experience feel less jarring than some of the immersive sports highlights we’ve seen on Vision Pro before, but the combination of immersive video and multiple angles offered the best of both worlds. It felt like I was actually there taking in the game, and no matter what was happening, I always got to see it from the best angle.

Even if you’re not a big fan of basketball or the Lakers, it’s worth checking out the replay to see what the experience is like. Right now, broadcasting a game in this way is a big undertaking, but I have a feeling it will only become more and more common with time. If this concept eventually expands to other sports and live experiences like concerts, theatrical performances, and more, it would make a really compelling case for the Vision Pro and the sorts of capabilities only visionOS can offer.

Immersive Basketball Games Come to Apple Vision Pro on January 9

Source: Apple.

Source: Apple.

Last year, Apple announced a partnership with cable company Spectrum and the Los Angeles Lakers to stream select games in Apple Immersive Video on Vision Pro. Today, the company announced the schedule and availability of the games, which will be offered via Spectrum Front Row starting this Friday.

These are the dates the games will be streamed live in Immersive Video:

  • Friday, January 9, at 7:30 p.m PT
  • Thursday, February 5, at 7:00 p.m. PT
  • Friday, February 20, at 7:00 p.m. PT
  • Thursday, March 5, at 7:00 p.m. PT
  • Tuesday, March 10, at 8:00 p.m. PT
  • Monday, March 30, at 7:00 p.m. PT

In the press release, Apple revealed details of what viewers can expect from the broadcasts:

Spectrum Front Row in Apple Immersive is directed and produced for Vision Pro with a feed of up to 150 Mbps and seven unique viewing angles: the scorer’s table, the area beneath each basket, a high-and-wide view of the arena, the player tunnel, the broadcast booth, and a roaming courtside perspective for interviews and commentary. The broadcast team features Emmy Award-winning play-by-play commentator Mark Rogondino and three-time NBA champion and former Lakers forward Danny Green as an analyst.

Spectrum SportsNet subscribers in the Lakers regional broadcast territory (Southern California, Hawaii, and parts of southern Nevada) can watch immersive games live via the Spectrum SportsNet app or the NBA app. Viewers in other U.S. markets will have access to highlights and full-game replays later, beginning this Sunday, for free via the NBA app or in the SportsNet app with a subscription.

The games will be available in some international markets as well. Users in Japan, Singapore, and South Korea will have access to live immersive games in the NBA app, while users in Australia, France, Germany, Japan, Singapore, South Korea, the UAE, and the UK will be able to watch replays up to 24 hours after each game has ended.

The Vision Pro’s potential for offering viewers the thrill of attending sports events has been a part of the product’s story from the very beginning, with the company including sports footage in the first demos shown to attendees at WWDC 2023. And while we’ve seen highlight videos of various sporting events released publicly since then, this collaboration marks the first time Vision Pro users will be able to experience a full game in Immersive Video. This is also the first time the format will be used for live video rather than on-demand. It’s only a handful of games from one team, but this is a step forward for Immersive Video and the Vision Pro itself that I’m looking forward to experiencing myself this weekend.

Stories of Surrender: Elevated Immersion

Apple has released its highly anticipated feature film documentary event Bono: Stories of Surrender, the company’s first dual-format feature film release, available both in a traditional 2D presentation and Apple Immersive Video for Apple Vision Pro on Apple TV+.

Warmly received earlier this month following its traditional format world premiere at The Festival de Cannes, the Andrew Dominik-directed feature serves as a screen adaptation of the U2 frontman’s live stage show, “Stories of Surrender: An Evening of Words, Music, and Some Mischief.” The 1-hour 25-minute film was recorded in 2023 at New York’s Beacon Theatre and presents fans with an intimate show featuring Bono’s most personal anecdotes exploring his early life, musical breakthrough, charity work for poverty and famine relief, family, and faith, interspersing them with a selection of stripped-down musical performances charting some of U2’s greatest hits.

The release marks the latest entry in a storied collaborative history between Apple and Bono through art, technology, commerce, and philanthropy that began with an early public endorsement of Apple’s then-newly launched iTunes Music Store. The relationship then continued with Bono’s close relationship with late Apple founder Steve Jobs, leading to 2004’s limited-edition black and red iPod and, shortly afterward, a philanthropic (PRODUCT) RED partnership aimed at raising aid and awareness for the Global Fund to Fight AIDS, Tuberculosis, and Malaria.

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Metallica Is Coming to the Apple Vision Pro

Apple revealed a new Immersive Video title for the Vision Pro. As announced at SXSW today, Vision Pro users will be treated to a live performance of three Metallica songs: “Whiplash,” “One,” and “Enter Sandman” on March 14th.

According to Metallica’s press release:

This project marks a new foray into immersive technology, using ultra-high-resolution 180-degree video and Spatial Audio to give fans unprecedented access from vantage points as close up as the Snake Pit to wide-angle views. It brings the live show to a whole new level, and to achieve this, Apple built a custom stage plot featuring 14 Apple Immersive Video cameras using a mix of stabilized cameras, cable-suspended cameras, and remote-controlled camera dolly systems that moved around the stage.

For its part, Apple released a trailer for the video on YouTube:

along with an interview by Zane Lowe with Metallica’s Lars Ulrich:

Today’s Metallica news follows the recent Immersive Video announcements of VIP: Yankee Stadium and Bono: Stories of Surrender. It’s great to see new content coming to the Vision Pro, especially live concerts and sports, which are a perfect matches for the format.

Apple Releases Immersive Short Film Submerged and Announces Upcoming Immersive Content

Alongside today’s debut of Submerged, the first scripted film captured in Apple Immersive Video, Apple also released a behind-the-scenes look at the film as well as details of immersive content coming to Apple Vision Pro users in the U.S. later this year. The Making of Submerged offers an inside look at the process behind shooting the immersive film. Writer/director Edward Berger and director of photography James Friend break down the unique considerations that went into telling a story in this new format.

Apple offered even more insight into the creative process behind Submerged:

Shot on location in Prague, Brussels, and Malta over three weeks, Submerged was filmed using a full-scale 23-ton submarine set made with real steel, brass, and metal that was modeled after WWII-era vessels. Significant portions of the set were built to withstand being fully submerged, and featured practical camera traps and special effects that were uniquely rigged to expose Apple Immersive Video cameras to sparks, steam, water, and fire without breaking viewers’ sense of immersion. Cast members who might appear out of frame or focus in a 2D feature were meticulously scripted, and participated in extensive stunt rehearsals, including freedive training in dive tanks and open water, to maintain continuity and realism.

It’s both fascinating and inspiring to see the ways the creative team behind Submerged adapted traditional filmmaking techniques to meet the challenges and embrace the opportunities of immersive video. The film itself is now available for Vision Pro owners to stream for free in the TV app in Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, the U.K., and the U.S.

Apple has more immersive content on the way for Vision Pro users in the U.S. later this year, too, with global availability to follow. Here’s what fans of immersive video can expect:

  • 2024 NBA All-Star Weekend: an immersive short film featuring footage from the event, including the Slam Dunk contest, the first-ever NBA vs. WNBA 3-Point Challenge, Stephen vs. Sabrina, the Rising Stars game, and highlights from the All-Star Game (available next Friday, October 17)
  • The Weeknd: an immersive music video for a new song from The Weeknd’s upcoming album, Hurry Up Tomorrow (available in November)
  • Adventure: a new episode of the extreme sports series centered on freediver Ant Williams’ attempt to best his record for the longest distance under ice with just a single breath (available in December)
  • Concert for One: a new concert series featuring intimate performances from the world’s biggest artists, starting with British singer-songwriter RAYE (available later this year)

The first episode of aerial travel series Elevated, featuring a trip around the islands of Hawai’i, is being made available outside the U.S. today. And early next year, Apple will release another episode of Elevated taking viewers on a crisp autumn journey through Maine’s winding coastlines and beautiful rivers, as well as a new episode of Adventure that follows sport climber Kai Lightner as he free-solo climbs over the rocky coves of Majorca, Spain.

All of these immersive video releases sound exciting, and I look forward to experiencing them. With lack of content being a primary concern among Vision Pro owners, it’s good to see new releases scheduled at a regular pace to keep users engaged. Based on today’s announcements, we have lots of immersive content to look forward to in the coming months.

Submerged, Apple’s First Scripted Immersive Film, Is Coming This Thursday→

Today, Apple released the trailer for Submerged, a short film from director Edward Berger (All Quiet on the Western Front) that the company is touting as the first scripted film created using its Immersive Video format. Available free this Thursday exclusively on Apple Vision Pro, the 17-minute thriller follows a WWII submarine crew combating a harrowing torpedo attack.

With its 3D, 8K footage displayed in a 180-degree field of view combined with Spatial Audio, Apple Immersive Video is one of the highlights of the Vision Pro experience. Thus far, we’ve only seen it used in nonfictional contexts, including nature, travel, and sports. It will be intriguing to see how the format works for a fictional, scripted story.

I’m glad the company is continuing to release immersive content for Vision Pro owners to enjoy at what seems to be a monthly pace, and I hope to see more storytellers given the opportunity to show what’s possible with this new format soon. It’s early days, and the potential is certainly there for finding creative new ways to engage audiences. I’m excited to see what happens when Immersive Video takes the plunge into fiction.

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