Quark isn’t a name I’ve heard recently, but 9 to 5 Mac reports that they’re ready to take on the war against Adobe. Specifically, Quark feels open-web standards will ultimately prevail over Adobe’s creative technologies in the publishing arena.
“You could reflect that one person’s challenge is another chap’s chance, so Quark has stepped out of the shadows to pitch in with its new vision of digital publishing, promising to deliver a new “publishing revolution” in which content publishers will be able to publish to multiple platforms all from one standards-based creative suite (which isn’t Adobe Creative Suite).”
Quark is careful to admit, however, that they’re willing to work with any formats publishers wish to implement. So while you could publish a great HTML5 magazine, they’re not tied to it, able to deliver Silverlight and Flash content as well. Calling their strategy, “Digital Publishing 2.0,” Quark wants to help publishers deliver automated content to any platform.
[via 9 to 5 Mac]
