Today TestFlight is announcing FlightPath, a new mobile analytics tool that makes it easy for developers to gain insights on how their customers are using their apps in real-time.
Launching as a private beta, FlightPath shows what you care about on a single, easy-to-read living page. A simple chart provides a high-level overview of an app’s status and usage in real-time. Developers can click on various points to filter data into specific metrics, such as session length, that can be combined with other data points and saved off as preset segments for easier tracking. Preset segments, such as Loyal Users and Flight Risks, give developers a head start on gaining valuable insights. Developers already using the TestFlight SDK can easily take advantage of FlightPath by adding a single line of code.
FlightPath appears to be the Squarespace of analytics tools: it’s easy to get started, everything is a click away, and more nuanced data is available if developers want it. FlightPath aims to solve common frustrations with analytics tools by reducing complexity and by delivering up-to-date information now, not later.
Developers can sign up for the FlightPath beta by signing up at www.flightpathapp.com.
