How do you sell a $1000 dollar application on the iTunes App Store? You sell it to law students of course.
Law students who are taking the bar exam in California can currently purchase BarMax CA from the iTunes app store for the measly price of $999.99. But this actually isn’t bad, considering the leading competitor BarBri charges up to $4000 for their study guides.
Earlier this year, TechCrunch made aware the purpose of such an application.
“So what do you get for your $1,000 BarMax CA app? A lot, actually. The app is over 1 gigabyte in size, which is the largest application I’ve ever seen. It includes thousands of pages of materials as well as hundreds of hours of audio lectures. It’s all the information you could ever want for the two-month course. And again, it can be done all on your iPhone.”
Now, they’re following up to see how well it’s done in the App Store. Spoiler: it’s a success.
”[…] over 100 students have downloaded the app so far. That may seem like nothing, but remember, we’re talking $1,000 here. That means the app has rung up over $100,000 in sales — in case it’s not clear enough, that’s the same as a $0.99 app being sold 100,000 times.”
That’s pretty impressive, and of the relatively few amount of people who downloaded the thing, they actually like it. BarMax is getting a solid 4.5 rating from their customers - remarkable considering the amount of pressure BarMax faces to impress and deliver on a rather niche product.
”[…] not only is Apple comfortable with the pricing of BarMax, “they love this thing.” The fact that they’ve featured it in the App Store in recent weeks seems to prove that. Last week, the $1,000 app was #6 in the What’s Hot area of the App Store, and it’s the #36 in top grossing apps.”
With the success of BarMax CA, BarMax NY is set to be released soon, opening the market to a whole new slew of tech savvy students ready to get their law on.
You can catch BarMax’s original impression from a January posting on TechCrunch, and their follow up in the source link below.