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Apple Showing Continued Interested in Ad-Supported OS

Where exactly is Apple going with this? An old Apple patent “Advertisement in Operating System” was republished as a continuation this week, garnering interest in whether a model like this would be pursued or if it would even be popular.

AppleInsider reports,

The application describes an operating system that would present the user with an advertisement, preventing them from doing basic functions on the system for a set period of time. At the conclusion of the advertisement, the user would be able to resume their activities on the machine.

“The operating system can disable one or more functions while the advertisement is being presented,” the application reads. “At the end of the advertisement, the operating system can again enable the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost.”

Ad Based OS

Ad Based OS

As long as they’re showing FaceTime commercials, I guess it’s okay.

[via AppleInsider]

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