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Apple Now Allowing Limited Analytics Data Collection

Remember D8, when Jobs said they were pissed at Flurry for abusing Apple’s developer agreement with their ad analytics? It’s Day 2 of WWDC, and Apple seems to have loosened up a bit. MediaMemo via MacRumors posts:

“If you compare and contrast with Apple’s earlier version, you’ll see the message is clear: It’s OK to collect user data to help sell ads – though you will need to get their permission to do so.”

MacRumors clarifies, however, that there is one interesting catch.

“Apple’s new wording requires that any analytics company receiving data be an “independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent)”.

The “independent” qualifier would would seem to prohibit AdMob from receiving such analytics data due to its status as a subsidiary of Google, which is clearly a developer of mobile operating systems.”

If Google’s got AdMob, Apple apparently thinks they can take a hike. Apple’s move isn’t unsurprising – The Deck or Fusion Ads should have a right to advertise and collect data on Apple’s platforms. I think what Apple is concerned about (and they’re very stern on this issue) is security, and what happens to that data once it’s out in the wild.

[via MacRumors & MediaMemo]

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