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Rob Waugh reports on the rise to near-mythical status of Jonathan Ive, the remarkable man from Chingford

Rob Waugh reports on the rise to near-mythical status of Jonathan Ive, the remarkable man from Chingford

Collectively, the designers obsess over each product, stripping away non-essential parts, reworking tiny details such as LED indicators on the sides of laptops and phones. Ive once spent months working solely on the stand for Apple’s desktop iMac; he was searching for the sort of organic perfection found in sunflower stalks.

There are many quotes you could pull from Rob Waugh’s fascinating background story on Jonathan Ive, but I’d like to think this one in particular is the most revealing. Nothing in Ive’s design is an afterthought, and it’s this pursuit of perfection beyond design that the competition simply lacks. If you choose to think about it, the most magnificent thing about Apple is that consumers get to put their hands on a product whose every inch receives an unremarkable amount of attention; you can affordably purchase what a true master had once carved and precision-engineered by hand. What Ive creates in my mind is no longer a computer, but a masterpiece. Just read the few opening paragraphs, and you’ll get a sense of what I mean.