iTunes U: 600 Million Downloads Since Launch, 300 Million Last Year Alone
The Loop reports on official iTunes U data provided by Apple today:
According to Apple, iTunes U has had more than 600 million downloads since it first launched in 2007. What’s even more impressive is that they’ve had more than 300 million in the last year alone — a testament to the growing popularity of the service.
Currently, iTunes U boasts more than 1,000 universities with active accounts. Schools contributing to the program range from big to small and include some of the world’s most prestigious institutions like Harvard, MIT, Cambridge, Oxford, University of Melbourne and University of Tokyo.
Apple’s iTunes U service – a collection of learning material that includes research, lectures, and more – may not be as popular as other consumer-oriented iTunes products like TV shows and apps, but it’s undoubtedly one of the company’s finest resources for education. Apple also confirmed 30% of iTunes U traffic comes from iOS devices – I wouldn’t be surprised to know the iPad helped rising mobile traffic since last year. And, 60% of iTunes U users are outside the United States.