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Twitter Rolling Out Official Support for Threads

Twitter’s latest feature – which is rolling out “in the coming weeks” – is another that’s been inspired by something users have been doing for a few years now: threads.

From the Twitter blog:

At Twitter, we have a history of studying how people use our service and then creating features to make what they’re doing easier. The Retweet, ‘@reply’, and hashtag are examples of this. A few years ago we noticed people creatively stitching Tweets together to share more information or tell a longer story – like this. We saw this approach (which we call “threading”) as an innovative way to present a train of thought, made up of connected but individual elements.

Now, hundreds of thousands of threads are Tweeted every day! But this method of Tweeting, while effective and popular, can be tricky for some to create and it’s often tough to read or discover all the Tweets in a thread. That’s why we’re thrilled to share that we’re making it simpler to thread Tweets together, and to find threads, so it’s easier to express yourself on Twitter and stay informed.

We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time. You can continue adding more Tweets to your published thread at any time with the new “Add another Tweet” button. Additionally, it’s now simpler to spot a thread – we’ve added an obvious “Show this thread” label.

As far as I can tell, this is a prettier interface for the original method of creating a thread by replying to yourself. Twitter has integrated a multi-post feature into the app’s compose box, and there doesn’t seem to be a new API endpoint for threading. It seems like a nice workflow with a ‘Tweet All’ button at the end. In theory, popular third-party clients could replicate the same behavior (and design) in their own compose UIs – just like various tweetstorm utilities create “threads” by posting multiple replies in a row.