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That Emoji Does Not Mean What You Think It Means

Alissa Walker, writing for Gizmodo on a fascinating study about emoji implementations across different platforms:

A study by the GroupLens Research team at the University of Minnesota examines the variations between some popular emoji presentations and how they are perceived. The most widely misinterpreted is the “grinning face with smiling eyes” emoji, which—depending on the platform—can range from the rosy-cheeked cherubic face of glee to the anguished clenched-teeth look of constipation.

Just seeing the difference in emoji presentations is revelatory in itself. But then it gets even more interesting. GroupLens researchers asked subjects to rate 22 anthropomorphic emoji from five platforms by sentiment, using a scale that ranged from strongly negative (-5) to strongly positive (5). And here’s where you start to see where “grinning face with smiling eyes” goes so very wrong. Apple’s average sentiment ranking was almost -1, while Microsoft, Samsung, LG, and Google all were 3 or above.

It’s curious to see what happens when you only have a loosely defined standard.