Matt Brian at The Verge:
Philips is set to expand its range of programmable LED Hue lights with the launch of new customizable LightStrips and Bloom bulbs. The flexible LightStrips come in two-meter lengths and are designed to be placed around frames or to accentuate fixtures in the home. The Bloom is a portable lamp and features a 120 lumen LED bulb that highlights specific places or objects in a room.
I've wanted to purchase (and automate) Hue lights for several months now. I may actually go ahead and get a set of standard lights and a Bloom once they become available through the Apple online store.