It was like this, though — we kept hearing about things, even relatively small things, that all by themselves would have made for a great week. It was like the greatest Christmas ever — and then Santa Claus hung out so you could take selfies with him. This friendly and generous Apple reminds me why I love writing iOS and Mac apps.
It’s a small thing, but I think the photos that Cook, Federighi, and Ive took with developers make Apple feel more human and approachable. Combine that with great announcements, and you get a fantastic WWDC.