This week we take a look at how developers tease their apps to build hype, how they manage relationships with the press, and how journalists feel about this themselves.

Over the years, I’ve often been asked to share my process for evaluating app pitches and tips/best practices for developers who want to work with the press for a successful app launch. I’m very happy to have contributed some thoughts for Myke Hurley’s excellent Inquisitive series, Behind the App. The episode features some great guests, and, if you’re a developer, I strongly recommend listening to this.

If you’re not familiar with Behind the App, it’s a fantastic series on Relay FM about app making and the people behind the apps we use every day. It’s an Inquisitive series, so start from this episode and work your way up to #35 (the latest one).