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Apple Music Bot Joins Facebook Messenger

Apple Music has released a bot on Facebook Messenger, joining over 200,000 other active bots. According to Facebook’s announcement:

The Apple Music experience on Messenger is unique in that it allows Apple Music subscribers on iOS to play complete songs, right in the app. Of course it will enable listening and sharing of 30-second sound bites cross-platform (Android and iOS) to non-subscribers. You can even send an emoji to the bot and it will suggest a playlist – try sending ? or even ✨❓? to see what Apple Music bot suggests – and know what’s playing live on Beats 1 and see which shows are coming up next. And if you’re interested in becoming an Apple Music subscriber, you can also easily start your 3 month free trial via a native, seamless flow.

With a potential audience of over 1.3 billion people and competitors like Spotify on Facebook Messenger with a bot of its own, it makes a lot of strategic sense for Apple to be involved too. Signing up for a free trial is only a couple taps away in the bot interface, which I imagine should help Apple Music grow its subscriber base too.