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Apple and IBM Partnership Surpasses 100 Enterprise Apps

In July 2014, Apple and IBM announced a partnership which would see the two companies collaborate to deliver specialized enterprise apps. Today, the two have announced that they have produced more than 100 iOS apps, as Ariel Bogle of Mashable reports:

Katharyn White, vice president of the Apple and IBM partnership at IBM Global Business Services, told Mashable the company was excited to hit the 100 app milestone, but said the number was secondary to the achievement of having an impact across 14 industries and 65 individual professions, from travel to telecommunications and healthcare.

"It's even more powerful to see these are coming through amazing use cases," she said. "Whether nurses or insurance agents, manufacturing managers or retail shop workers."

Although they're not revealing total customer numbers, some of these specialized enterprise apps have been deployed by companies including Coca-Cola Amatil, Japan Post and Scandinavian Airlines. As Gartner analyst Van Baker told TechCrunch, the appeal of this partnership to enterprise customers is that it "combines the dominant enterprise device vendor with a dominant enterprise software vendor".

In 2016, the Apple and IBM partnership aims to add more apps to the suite as well as more users, she said, but also to add value to existing apps as their analytics improve. IBM is also developing products to take advantage of the iPad Pro's larger screen size and multi-tasking capabilities.