This Week's Sponsor:

Listen Later

Listen to Articles as Podcasts


App Store Sales for 32-bit Apps Less Than 1% of Total Revenue

Oliver Yeh of Sensor Tower shares a revealing statistic regarding the current state of App Store revenue for 32-bit apps, which will no longer be available for purchase or download in iOS 11:

The potential revenue Apple stands to lose from eliminating 32-bit app support in iOS 11, expected to launch next week, will amount to less than 1 percent of its portion of quarterly App Store revenue, according to Sensor Tower research. Based on an analysis of our Store Intelligence data, we have estimated that these older apps, which will cease to function in the upcoming release, accounted for approximately $37.5 million in worldwide gross revenue last quarter, of which Apple’s cut—about $11.3 million—made up a mere 0.41 percent of its total revenue from in-app purchases and paid apps on iPhone and iPad.

While it should come as no surprise that 32-bit apps make up a small portion of App Store sales, this new data reveals just how inconsequential that portion has now become.