Jony Ive, talking about the removal of the Home button on the iPhone X in an interview with TIME:
How does Apple decide when it’s time to move on? It’s not a decision to get rid of an existing technology as much as it’s a willingness to accept that what’s familiar isn’t always what’s best. “I actually think the path of holding onto features that have been effective, the path of holding onto those whatever the cost, is a path that leads to failure,” says Ive. “And in the short term, it’s the path the feels less risky and it’s the path that feels more secure.”
As someone else put it 7 years ago – “sometimes you just have to pick the things that look like they’re going to be the right horses to ride going forward”.