Should Apple Introduce an Ad Tier to Apple TV?

Image: Tony Avelar/AP/REX/Shutterstock.

Image: Tony Avelar/AP/REX/Shutterstock.

When Apple TV, née Apple TV+, launched in November 2019, the original price was $4.99/month – or, conveniently for us regular Apple device buyers, free for a year with the purchase of certain Apple hardware. At the time, the price was almost a little too high, considering the service only started with eight series (of...

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