Outstanding HomePod Questions
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Apple Announces New Campus in the Works, Pledges Significant Investments in US Economy
Today in a press release Apple shared an update on its contributions to the US economy. One significant piece of news shared as part of that broader story was the surprise announcement of a new Apple campus in the works.
The company plans to establish an Apple campus in a new location, which will initially house technical support for customers. The location of this new facility will be announced later in the year.
Despite many employees’ transition into the newest campus, Apple Park, not yet being complete, it makes sense for a company of Apple’s scale and growth to continue expanding its corporate footprint. No further details on the new campus were shared, other than that it will open within the next five years.
Apple expects to invest over $30 billion in capital expenditures in the US over the next five years and create over 20,000 new jobs through hiring at existing campuses and opening a new one.
The announcement of a new campus was only a small portion of the overall press release, which presented several financial details regarding Apple’s five year plan for economic contribution.
- $350 billion will be contributed to the US economy over those five years.
- $5 billion is committed to Apple’s Advanced Manufacturing Fund, up from the previously announced $1 billion.
- $55 billion is estimated to be spent in 2018 alone with domestic suppliers and manufacturers.
- $38 billion is the expected tax payment when Apple repatriates overseas profits under new tax law.
These are huge numbers, clearly reflecting Apple’s current financial success. With numbers like these, and an anticipated 20,000 new hires over five years, it’s no surprise the company will need another campus.
Evolving the Apple Watch in watchOS 5→
Matt Birchler has published his list of requests for watchOS 5, and I wholeheartedly agree with all of his major feature ideas. His top request is identical to my own: letting third-party apps populate the Siri Watch face introduced last year.
Essentially, Apple should be making the Siri watch face the smartest, most useful watch face someone can choose. It already is the smartest, but to be useful to everyone, they need to make the apps people are actually using work with it.
I’ve been using the Siri face nearly non-stop since installing the watchOS 4 beta. Because I use a lot of first-party apps, it still offers me enough value to be the best Watch face for me. Once third-party apps can tap in though, it could end up becoming the best face for everyone.
Pair Siri face improvements with Birchler’s other major requests – always-on Watch faces, an Apple Podcasts app, and further updates to Activity and Workout – and watchOS 5 would stack up to address all my outstanding issues with the platform.
Twelve South’s PencilSnap Upgrades Your Smart Keyboard with a Pencil Holder→
One of the longstanding frustrations with the iPad Pro’s Smart Keyboard is that it contains no place for holding the Apple Pencil. Last year Apple released separate accessories – the Leather Sleeve and Pencil Case – that could house the Pencil, but many iPad users still wanted something simpler: a Smart Keyboard with Pencil holder.
Twelve South, with its new PencilSnap accessory, appears to have made that possible.
The PencilSnap is a small leather holster, very similar to Apple’s own Pencil Case, but with one significant difference: it includes magnets for attaching to other accessories, including Apple’s Smart Keyboard and Smart Cover, and Twelve South’s own SurfacePad. While we haven’t been able to test the product yet, Twelve South stresses the strength of the magnets and tight grip of the Pencil holder – in other words, they’re confident the PencilSnap won’t get easily disconnected from its attachment point, nor will the Pencil come loose when you don’t want it to.
PencilSnap is available for $29.99 in two colors: Black and Camel. If it works as advertised, it may well become the new go-to Pencil storage solution for iPad Pro users.
Our Favorite Watch Apps, Vol. 3
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Explaining the Roles of the iMac Pro’s T2 Chip→
Jason Snell, writing for Macworld:
Before the iMac Pro was released, there was a lot of speculation that it was part of a trend toward creating a “hybrid Mac” that is driven by both an Intel processor and an Apple-designed ARM chip like those found in other Apple devices. The iMac Pro is definitely a hybrid of a sort, but probably not the one people were expecting. With the T2, Apple is using its chip-design prowess to take more control over parts of the Mac hardware that were previously outsourced to other controllers, and reaping the benefits of integrating them all together.
The iMac Pro isn’t running iOS apps, but it does get to take advantage of most of the work Apple has done to bolster the security of iOS devices and enhance the quality of photos and video taken by iPhone cameras. Apple will almost certainly continue to push this technology into more future Mac models, because it allows Apple to use the work it’s already done on iOS to improve the features and security of the Mac.
For years, the advancement of the Mac has been tied closely with the evolution of iOS. Many of the hallmark macOS features dating back to Lion originated on the iPhone and iPad, and came to the Mac – in part – to provide greater feature parity between the differing platforms.
While the iPhone’s influence on the Mac has previously played out primarily in the realm of software, that influence is clearly extending to hardware now. The 2016 MacBook Pro took the first step with its T1 chip powering the Touch Bar, but the T2 is another significant step forward. Though its benefits are largely invisible to the average user, Snell’s overview of the T2 and its extensive reach throughout the system makes clear that the Touch Bar was just the beginning of ARM-enhanced Macs.
Personal Tech Lessons from 2017
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Games for Holiday Gatherings
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Apple Addresses Reported iPhone Slowdowns After Software Updates→
There’s an age-old conspiracy theory that Apple intentionally slows down older iPhone models to compel upgrades to new ones. Every year around the time a new version of iOS releases – which also happens to be the time new iPhone models launch – users report that their old phones aren’t as speedy as before. While some of this felt downgrade is to be expected with new features introduced in major iOS versions, Apple today confirmed that there is in fact more to it than that – at least, in certain cases.
Earlier this week John Poole shared Geekbench results that seemed to indicate some level of throttling of iPhones after certain software updates. His charts showed that for an iPhone 6s, iOS 10.2.1 introduced a performance change, while for the iPhone 7, iOS 11.2 did the same. Seemingly in response to these tests, Apple has released a statement to Matthew Panzarino of TechCrunch that aims to make sense of the inconsistencies.
“Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components.
Last year we released a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions. We’ve now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.”
Panzarino explains:
Basically, iPhones were hitting peaks of processor power that the battery was unable to power and the phones were shutting off. Apple then added power management to all iPhones at the time that would ‘smooth out’ those peaks by either capping the power available from the battery or by spreading power requests over several cycles.
While Apple’s lack of communication on this matter can certainly be viewed as a problem, ultimately the issue appears rooted in battery technology generally rather than in iPhones specifically. Lithium-ion batteries have certain limitations, which are exacerbated in certain conditions, and Apple made the decision to reduce peak performance in those conditions rather than leave users facing unexpected device shutdowns.