Apple today announced an update to GarageBand that celebrates the rich history of Chinese music with new instruments and extensive Chinese language localization throughout the app. Building on GarageBand’s extensive collection of sounds, this update adds traditional Chinese instruments — the pipa, erhu and Chinese percussion — along with 300 Apple-created Chinese musical loops, giving users the power to tap into their creativity and make beautiful Chinese-inspired music right on their iOS device or Mac. GarageBand for iOS users also get two new Chinese templates for Live Loops, and new sharing options to popular Chinese social networks, so they can easily share their music creations with friends and followers across QQ and Youku.
There's also a video of Tim Cook and Chinese musician JJ Lin making some music with these new Chinese instruments in GarageBand.
There's no doubt that this is a very nice update to GarageBand which will be appreciated by many millions of users in China and around the world. But what I find even more interesting is that Apple took the time to publicize the update in a press release. It's yet another example of Apple's strong efforts in courting Chinese users and the Chinese government as the region becomes even more important to Apple's future.
Below the break I've listed every single press release from Apple since the beginning of May last year and you'll notice that five press releases are dedicated to China-specific announcements (in bold). The only other country-specific announcements are the UK Apple Pay announcement and Europe's first iOS App Development Center in Italy.