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Posts tagged with "Snapchat"

Snapchat’s Discover: Daily Mini-Magazines from CNN, Cosmopolitan & More

Snapchat yesterday released ‘Discover’, a big new feature that sees Snapchat partner with news and entertainment brands such as CNN, National Geographic, MTV and Cosmopolitan to produce and publish content for the Snapchat app. The easiest way to explain the content is to try it out yourself, or watch the video below (which shows the CNN and National Geographic packages from January 27). But essentially, each partner will publish new content every 24 hours and that content can include video, articles, pictures, and other editorial content.
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Snapchat’s ‘Our Story’ Events Are a Captivating Experiment

I use a lot of apps, but there are only a few that I open every single day, and over the past few months Snapchat has become one of those elite few for me. If you told me this back in January, I wouldn’t have believed you and probably would have laughed at the idea too. Why the drastic change in opinion of Snapchat? Well, I eventually signed up when a few of my friends convinced me to, but my usage really skyrocketed with the launch of their (relatively) recent feature called ‘Our Story’. But first, an explanation of Snapchat and how it has rapidly evolved into a number of different features.

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