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App Store Review Guidelines Updated to Consider New iOS 8 Features

To take into account of new iOS 8 and Yosemite features including app extensions, HealthKit, HomeKit and TestFlight, Apple has this week updated their App Store Review Guidelines for developers. The bulk of the new features are covered in the new guidelines in sections 25 to 28.

Whilst the new guidelines cover everything from requiring keyboard extensions to provide a number keyboard type and prohibiting HealthKit apps from writing false or inaccurate data, a majority of the new rules focus heavily on protecting the privacy of users. For example, keyboard extensions and apps using HealthKit or HomeKit must provide a privacy policy, apps using HealthKit or HomeKit cannot use data for advertising or marketing purposes and any apps using the HealthKit framework cannot store any health data in iCloud.

Furthermore, Apple has slightly changed one of its introduction dot-points to specifically warn developers not to create "plain creepy" apps.

We have over a million Apps in the App Store. If your App doesn't do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.