Apple Shares ‘Creativity Goes On’ Video on YouTube

Apple today published a new video on YouTube that shouldn’t be missed. It’s called “Creativity goes on,” and it celebrates the resilience of humanity amidst a pandemic and self-quarantine.

The video shows how people around the world are using Apple devices to express themselves and connect with each other. One example shows an elderly man and presumably his grandson playing chess together, with the grandfather connecting over FaceTime on the child’s iPad. Another features a person following an instructional yoga video that’s playing on their Mac. The soundtrack for the whole thing is lovely, evoking Apple’s traditional sentimental holiday videos. It’s well worth 98 seconds of your time.