Apple Announces New Immersive Video Content for the Vision Pro

Source: Apple.

Beginning today, Apple says it will begin releasing a series of films, documentaries, music, sports, travel, and other video content for the Vision Pro.

First up is ‘Hot Air Balloons,’ which will be available beginning at 6 PM Pacific today, and is part of a series dubbed Boundless. That will be followed in August by a new installment of Wild Life, and a new travel series called Elevated in September. Later this year, Apple will release an immersive concert experience with The Weeknd, a scripted short film called Submerged by director Edward Berger, a behind-the-scenes and court-side look at the 2024 NBA All-Star Weekend, and Big-Wave Surfing, part of a new sports series with Red Bull.

According to Tor Myhren, Apple’s vice president of Marketing Communications:

Apple Immersive Video is a groundbreaking leap forward for storytelling, offering Apple Vision Pro users remarkable experiences with an unparalleled sense of realism and immersion. From soaring over volcanoes in Hawaii and surfing huge waves in Tahiti, to enjoying performances by the world’s biggest artists and athletes from all-new perspectives, Apple Immersive Video revolutionizes the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world.

I’m really looking forward to these new immersive videos. There’s been a real dearth of content produced for the Vision Pro since its release, but with the device available in more countries, it’s great to see new content available for the growing audience.