‘We Change Every Day’

Fast Company published a great interview with Tim Cook earlier this week. I liked the sections on life at Apple after Steve Jobs, initial response to the Apple Watch, and remembering to keep core values intact. And especially this bit:

Are there any fundamental ways in which you are letting go of parts of Steve’s legacy?

We change every day. We changed every day when he was here, and we’ve been changing every day since he’s not been here. But the core, the values in the core remain the same as they were in ’98, as they were in ’05, as they were in ’10. I don’t think the values should change. But everything else can change.

Yes, there will be things where we say something and two years later we’ll feel totally different. Actually, there may be things we say that we may feel totally different about in a week. We’re okay with that. Actually, we think it’s good that we have the courage to admit it.