Rare Video Of Steve Jobs as Franklin Delano Roosevelt Surfaces

Network World (via MacRumors) managed to obtain a copy of an old internal inspirational video for Apple employees titled “1944”, starring Steve Jobs as U.S. President Franklin Delano Roosevelt. Serving as an in-house alternate version of Apple’s iconic 1984 commercial, “1944” was allegedly aimed at rallying Apple’s sales troops against IBM.

Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii. A copy of “1944” was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.

Make sure to check out the full video, backstory, and transcript of the entire video at Network World.