Apple Announces September 9 Awe Dropping Event

Today, Apple announced that it will host an event entitled “Awe Dropping” on September 9, 2025, at 10:00 AM Pacific Time. The company is expected to announce the iPhone 17 line, including the new iPhone 17 Air, alongside new Apple Watches and potentially AirPods Pro.

The event will be streamed live globally on Apple’s Events page as well as on YouTube and in the Apple TV app. Some members of the media were invited to watch the event in person at the Steve Jobs Theater at Apple Park.

The MacStories team will be covering all the details of the event, so stay tuned and get ready for September 9.