Apple Announces Changes to Siri Grading Program

Earlier this month, Apple suspended its Siri grading program, in which third-party contractors listened to small snippets of audio to evaluate Siri’s effectiveness. Today in a press release, Apple explained its Siri grading program and changes the company is making:

We know that customers have been concerned by recent reports of people listening to audio Siri recordings as part of our Siri quality evaluation process — which we call grading. We heard their concerns, immediately suspended human grading of Siri requests and began a thorough review of our practices and policies. We’ve decided to make some changes to Siri as a result.

Apologizing for not living up to the privacy standards customers expect from it, Apple outlined three changes that will be implemented this fall when operating system updates are released:

First, by default, we will no longer retain audio recordings of Siri interactions. We will continue to use computer-generated transcripts to help Siri improve.

Second, users will be able to opt in to help Siri improve by learning from the audio samples of their requests. We hope that many people will choose to help Siri get better, knowing that Apple respects their data and has strong privacy controls in place. Those who choose to participate will be able to opt out at any time.

Third, when customers opt in, only Apple employees will be allowed to listen to audio samples of the Siri interactions. Our team will work to delete any recording which is determined to be an inadvertent trigger of Siri.

This is a sensible plan. It’s clear, concise, and has the benefit if being verifiable once implemented. It’s unfortunate that Siri recordings were being handled this way in the first place, but I appreciate the plain-English response and unambiguous plan for the future.