Pokémon GO’s Spectacular Launch

Pokémon GO launched last week, and it has quickly captured the attention of millions who are now playing the augmented reality game created by Niantic in collaboration with The Pokémon Company (which is partially owned by Nintendo). After launching in Australia, New Zealand and the United States, the staggering popularity of the game appeared to catch Niantic off-guard, which had to make the decision to temporarily pause the international rollout. However, there are reports today that the game’s European and Asian rollout will commence “within a few days”.

Despite the limited geographical rollout thus far, Pokémon GO has been a huge early success in Australia, New Zealand and the United States. Across almost every publically accessible metric, across iOS and Android, the game has done incredibly well. Most notably, Pokémon GO has been the number 1 free app and number 1 top grossing app on the iOS App Store essentially since it launched.

It is early days, but given the quite spectacular launch that Pokémon GO has experienced, here’s an infographic that attempts to capture its early success.

Pokemon GO is just insane right now. This is in Central Park. It’s basically been HQ for Pokemon GO. pic.twitter.com/3v2VfEHzNA

— Jon (@IGIhosT) July 11, 2016

https://twitter.com/jamescroft/status/752014907999002624

Massive turnout in Perth too for #PokeGOwalk #PokemonGo pic.twitter.com/4z8synCRAJ

— Daniel Vuckovic (@VOOK64) July 10, 2016

It keeps going — PokePeople filling Laurelhurst Park. I love the idle talk: “Psst, there’s a Psyduck over there!” pic.twitter.com/y04tEkG2M0

— Cabel Sasser (@cabel) July 11, 2016