Apple’s Definition of a “Photo”

One of my favorite parts from Nilay Patel’s review of the iPhone 16 Pro at The Verge was the answer he got from Apple’s VP of camera software engineering Jon McCormack about the company’s definition of a “photograph”:

Here’s our view of what a photograph is. The way we like to think of it is that it’s a personal celebration of something that really, actually happened.

Whether that’s a simple thing like a fancy cup of coffee that’s got some cool design on it, all the way through to my kid’s first steps, or my parents’ last breath, It’s something that really happened. It’s something that is a marker in my life, and it’s something that deserves to be celebrated.

“Something that really, actually happened” is a great baseline compared to Samsung’s nihilistic definition (nothing is real) and Google’s relativistic one (everyone has their own memories). As Jaron Schneider wrote at PetaPixel:

If you have no problem with generative AI, then what Google and Samsung said probably doesn’t bother you. However, many photographers are concerned about how AI will alter their jobs. From that perspective, those folks should be cheering on Apple for this stance. Right now, it’s the only major smartphone manufacturer that has gone on the record to steer photography away from the imagined and back to reality.

I like Apple’s realistic definition of what a photo is – right now, I feel like it comes from a place of respect and trust. But I have to wonder how malleable that definition will retroactively become to make room for Clean Up and future generative features of Apple Intelligence.