Nike Announces New, Limited Edition Apple Watch Dubbed ‘NikeLab’

Nike has news out today concerning the latest fruits of its partnership with Apple. A new model of Apple Watch called ‘Apple Watch NikeLab’ is coming soon:

The limited edition, neutral-toned Apple Watch NikeLab maintains the beloved features of its predecessor: deep integration with the Nike+ Run Club app, exclusive Siri commands, GPS, a two-times-brighter display and water resistance to 50 meters, all made possible by a powerful dual-core processor and watchOS 3. ​

I don’t understand why Nike felt the need to give this Watch a new name rather than releasing it as an extension of the Nike+ line. Perhaps it’s simply a marketing angle, as they are presenting the NikeLab as a limited edition model.

If you’d like to get your hands on the Apple Watch NikeLab, it goes on sale April 27th on nike.com, at NikeLab stores, and at an Apple Tokyo pop-up in Isetan. Assuming this is a comprehensive list of sellers, it means you won’t be able to get the Watch from the Apple Store. It also appears unlikely that the band will be available for separate purchase, though that remains unclear.