Reinventing The Newspaper On The iPad with News+

Bonnier are the developers behind the Popular Science magazine for iPad, and with their latest News+ project they’re trying to reinvent the newspaper, which first appeared 150 years ago. They believe the iPad is the right and most obvious device to do so now, and they’re willing to try by basing the entire concept on fresh navigation methods (gestures), a richer layout (clearly inspired by magazines) and inline media.

News+ combines the depth and editorial choices of a daily newspaper with the web’s possibilities for interaction and quick updates.

Browsing News+ and absorbing the content comes naturally, making readers feel close to the articles and photos. You can follow the most important news as it develops in a special section that is continuously updated, so News+ keeps you on top of the news all day.

The first apps to be built on top of News+ will be a couple of Swedish and Danish newspapers. As you can see in the preview video below, it looks interesting – although I wonder how many “popular names” will follow Bonnier’s example and develop such rich experiences. Can you see the NYT or WSJ adopting such interface schemes and interactions? I’d love to, but I don’t know if it’ll happen.

Still, it looks great. So check it out.

[Smoking Apples via Bonnier]