Social Media Management Utility Buffer Adds Mastodon Support

One of the things I immediately missed when I moved to Mastodon was the ability to schedule posts. This isn’t something I do a lot. However, with a busy editorial calendar at MacStories, I’ve used a variety of services over the years, including Buffer, to allow me to set up draft posts in advance when we’ve got a big story or episode of AppStories coming up. Losing that convenience wasn’t the end of the world, but it introduced friction I hadn’t had to deal with in years.

That’s why I’m glad to see Buffer has added Mastodon support to its web and iOS apps today. I’ve been testing Buffer’s beta for the past day, and the best part of the update is that there’s not much to say about it because it’s so easy to use. If you’ve used Buffer before, the process is similar to any other scheduled post you’d create: draft the post, add any media and hashtags you want, and then schedule it. If you want, you can also use Buffer to cross-post to other services.

Scheduling a Mastodon post with Buffer.

Managing posts for multiple accounts has always been the sort of thing that can disrupt my other work. It’s too easy for me to get distracted and wind up browsing my timeline after I post something from one of our company accounts. With Buffer’s new Mastodon integration, I’m looking forward to creating those posts as part of our production workflow and avoiding getting sucked into my timeline when I have more pressing tasks.