Apple Refreshes MacBook Air With Faster Processor, Cuts Prices In Some Countries

Apple this morning refreshed their MacBook Air models with the latest generation of Intel’s Haswell processors. The new processors give the MacBook Air a slight speed bump, taking them from 1.3GHz to 1.4GHz (and Turbo Boost from 2.6GHz to 2.7GHz). The refreshed models are otherwise the same, offering 128GB or 256GB storage, 4GB of RAM and Intel HD Graphics 5000. Built to order machine options are also unchanged, with upgrades of 8GB of RAM, 512GB storage and a 1.5GHz i7 Processor available.

“With MacBook Air starting at $899, there’s no reason to settle for anything less than a Mac,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Macs have never been more popular, and today we’ve boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook.”

The four preconfigured models have all taken a $100 price cut in the United States - but those price cuts have not translated to every region, with Australia being one region where the prices of the models stay the same. But that can be explained by the recent weakness in the Australian dollar. The below graph illustrates the comparison between US prices and Australian prices, after converting the Australian prices to a 2014 average of the US Dollar and removing GST (which are included in the Australian prices).

The new MacBook Air models are available for purchase now. You can read Apple’s press release here.