Stickers Are Front and Center in Apple’s New MacBook Air Ad

Apple today posted a new ad for the MacBook Air, and it has a very different style to what we’ve seen in recent MacBook ads. Titled ‘Stickers’, this short and simple ad, filmed mostly with stop-motion, focuses on the back of the MacBook Air’s display where it is covered in dozens of different stickers. The ad features music from Hudson Mohawke and ends with the slogan “The notebook people love”.

You can view the full advert below, on Apple’s website or on their YouTube channel.